American Audio DCD-PRO240 Manuel d'utilisateur télécharger pdf (Page 128)

Freeway Reference: Meta Tags and Search Engines

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1. Change to the page in the site you wish to add the tag to.

2. Choose Meta Tags… from the Page menu.

3. Click to the System HTTP-EQUIV tab.

4. Click New… to define a new tag—these use the syntax HTTP-EQUIV rather than NAME.

5. For Name, type the word “REFRESH”.

6. For Value, type the following text, substituting the number “5” with a different delay in seconds if desired, and replacing the text

“nextpage.html” with the URL to which you wish to transfer the visitor:

5;URL=nextpage.html

7. Click OK to return to the Meta Tags dialog and click OK again.

8. The next time you preview or publish the page, your tags will be added to the output. For example:

Finding out more about meta tags

There is a great deal more to learn about meta tags, their origins, and their use—one of the best resources is the following:

http://vancouver-Webpages.com/META/

Search Engines

Getting noticed on the web

In the seemingly endless expanse of the web, search engines play an important role in bringing people to your site. In fact, apart from

other methods such as costly advertising, a search engine is the main way to get those coveted hits.

This short guide will show you how to construct your site to use the search engines to your advantage and provide a few hints and tips

for getting your site listed—but please be aware that we do not offer full support for Search Engine Optimization (SEO) because it is a

specialist field and the rules change regularly.

The four main factors are:

• Meta tags

• HTML style attributes

• Page content

• Submitting to search engines

Tagging the page

First, we will talk about tagging the page. To make a site “search-engine friendly”, you need to have two tags attached to the page:

description and keywords. Adding these is simple in Freeway; simply go to the Page menu and select Meta tags…. Here you need to add

two tags:

• Description

• Keywords

These two tags are used by most search engines as a base for evaluating your site. For example if you were a car dealer, then your

description and keywords tags may be similar to this:

When a search engine comes across a web page it uses the page’s description tag to define what the site is about and the keywords tag

for matching the terms used in a search. If someone does a search for “car dealer”, then the search engine would list your site based

on the above entries. However, where your site appears on that list is another point that needs to be taken into consideration.

Improving your rank

Having an effective page title (see Page title and ﬁle name on page 25 and strongly constructed keyword and description tags can help with

your search engine ranking. To make an effective tag, you need to use a few techniques that apply to a wide selection of search engines.

Let’s say that we are the car dealer in the previous example and we are situated in the UK. We would construct our tags to look

something like this:

• Page Title: UK Car Dealer, selling a wide selection of Audi, Saab, Volvo, and more

• Description tag: UK Car Dealer selling a wide selection of Audi, Saab, Volvo, Vauxhall, Ford, and many other types and models.

• Keywords tag: UK Car Dealer, audi, saab, volvo, vauxhall, ford, renault, bmw, uk cars, cars in the uk, etc.

HTML style attributes

Currently, search engines are giving greater weight to HTML text styles, since meta tags have been abused in the past to falsely enhance

ranking. To help to improve your site’s search engine friendliness, the use of <h> and <p> tags is recommended. For more information on

using HTML tags in Freeway, see Freeway’s Default Styles on page 155.

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American Audio DCD-PRO240 Manuel d'utilisateur Page 128

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American Audio DCD-PRO240 Manuel d'utilisateur Page 128

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